Search Engine Optimization (SEO) is the practice of optimizing a website to rank higher on the search engine results page (e.g., the first page of Google and as close to the top of the results as possible). This is extremely important for local businesses since Google’s algorithms are constantly changing and currently place an emphasis on local results. Therefore, you want your business to rank as high as possible when someone searches for a particular service or product.
I have successfully completed SEO courses from the University of California, Davis, including Google SEO Fundamentals, as well as courses in Local SEO, On-Page SEO, and Technical SEO provided through the SEMRUSH Academy.
Never Scroll Past The First Page Of Search Results
Of All Website Traffic Comes From Organic Search
Of All Google Searches Is For Local Information
Of Local Searches Result In A Purchase
“Schema” refers to structured data that assists search engines in comprehending the information on your website, resulting in rich search results. For instance, the FAQ schema has been implemented in this FAQ section. As a result, if a user searches for this question on Google, they may be presented with this answer.
This file tells search engines which pages on your website they should or should not index. For example, if your website contains an admin area that you do not want other users to access, you would not want this page to appear in search results.
A sitemap is a blueprint of your website that helps portray the relationship between pages and the information they contain. It aids search engines in crawling your website effectively.
The meta title is the page title that appears in search results, and the meta description is the short description that is displayed underneath.
Keyword analysis examines the keywords that your business or service is attempting to rank for when someone types that keyword into a search engine. It also analyzes similar keywords to determine the volume of traffic they generate and whether your website has the potential to compete for listing in the search results for those keywords. This strategy can help to increase overall traffic to your website.