Search Engine Optimisation

Maximise Your Web Presence With SEO

An illustration of a character performing search engine optimisation

Search Engine Optimization (SEO) is the practice of optimizing a website to rank higher on the search engine results page (e.g., the first page of Google and as close to the top of the results as possible). This is extremely important for local businesses since Google’s algorithms are constantly changing and currently place an emphasis on local results. Therefore, you want your business to rank as high as possible when someone searches for a particular service or product.

Professional Qualifications And Software

SEO Qualifications

I have successfully completed SEO courses from the University of California, Davis, including Google SEO Fundamentals, as well as courses in Local SEO, On-Page SEO, and Technical SEO provided through the SEMRUSH Academy.

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Premium SEO Tools


A Plugin used to implement schema markup and track keyword positioning


Helps to discover duplicate content, metadata and broken pages/links


Shows how Google is indexing your site, ranking positions and page performance

The Three Pillars Of SEO

On-Page SEO

Optimising the content of your website to rank as many pages as possible on the first page of Google's SERP involves performing keyword research and investigating how competitive it will be to rank for certain keywords. This includes ensuring relevant meta, title, and header tags are present, as well as optimising images.

Off-Page SEO

This looks at link building through mentions of your business or website online, which builds trust and authority. It is important to ensure consistency in the name, address, and phone number in all areas where your business is advertised. One way to generate backlinks for your business is by getting it listed on local directories.

Technical SEO

This involves uploading a suitable sitemap of your website, ensuring the robots.txt file is correct, and analyzing the status codes of your pages to ensure there are no broken pages or links on your website. Additionally, this involves implementing schema and ensuring that the site's speed has been optimized.

SEO Services I Offer

Instant SEO Optimisation

A one off SEO audit and enhancement
£ 200
  • Robots.txt File Validation
  • Metadata Optimised
  • Sitemap Upload
  • Title & Header Tag Optimisation
  • Check For Broken Links & Pages

Enhanced SEO Strategy

A monthly SEO strategy to maximise traffic
£ 150
/ monthly
  • Monthly SEO Ranking Reports
  • Keyword Analysis On All Pages
  • Backlink Building Strategy
  • Schema Implementation

Important SEO Stats


Never Scroll Past The First Page Of Search Results


Of All Website Traffic Comes From Organic Search


Of All Google Searches Is For Local Information


Of Local Searches Result In A Purchase


What Is Schema?

“Schema” refers to structured data that assists search engines in comprehending the information on your website, resulting in rich search results. For instance, the FAQ schema has been implemented in this FAQ section. As a result, if a user searches for this question on Google, they may be presented with this answer.

What Is The 'robots.txt' File?

This file tells search engines which pages on your website they should or should not index. For example, if your website contains an admin area that you do not want other users to access, you would not want this page to appear in search results.

What Is A Sitemap?

A sitemap is a blueprint of your website that helps portray the relationship between pages and the information they contain. It aids search engines in crawling your website effectively.

What Is Metadata?

The meta title is the page title that appears in search results, and the meta description is the short description that is displayed underneath.

What Is Involved In Keyword Analysis?

Keyword analysis examines the keywords that your business or service is attempting to rank for when someone types that keyword into a search engine. It also analyzes similar keywords to determine the volume of traffic they generate and whether your website has the potential to compete for listing in the search results for those keywords. This strategy can help to increase overall traffic to your website.